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Traditional Media

We’re talking newspapers, magazines, TV, and radio… all the channels you’d usually associate with PR

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What is Traditional Media?

When many think of traditional media, they think of a simple press release sent out to core titles (print, online, and broadcast) to share news from within their business with their target audience. And, categorically - the simple press release absolutely has its place. But, there are also plenty of other ways to maximise opportunities across traditional media channels to ensure that your message is conveyed as effectively as possible.

Opinion-led and By-lined Articles

Exclusive features (and we're talking full, double or even triple-page spreads) negotiated in your core media titles can be a hugely effective way of generating awareness and promoting your proposition, as well as educating, prompting debate, or even starting a lobbying-for-change process. And opinion-led and by-lined articles differ only in voice - the former are written in third person, while the latter are written in first person.

Case Studies

We're firm advocates of well-placed case studies which can demonstrate an aspect or element of your awesomeness. After all, there is significant power in seeing someone's journey through your own eyes and sharing their personal experiences

Interviews & Profiles

Telling your business's story through your own words can be hugely powerful and can help bring the 'face behind the brand' to life for customers and prospects


Taking communication from a one-to-many model to a one-to-one model can be hugely powerful. Whether it’s hard copy or electronic, part of a lumpy mail promotion or a straightforward letter approach, if you get the message and the language right, it can achieve some awesome results.

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Advocate and affiliate

Maximising those all-important connections you already have.

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