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Traditional Media

We’re talking newspapers, magazines, TV, and radio… all the channels you’d usually associate with PR

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What is Traditional Media?

When many think of traditional media, they think of a simple press release sent out to core titles (print, online, and broadcast) to share news from within their business with their target audience. And, categorically - the simple press release absolutely has its place. But, there are also plenty of other ways to maximise opportunities across traditional media channels to ensure that your message is conveyed as effectively as possible.

Opinion-led and By-lined Articles

Exclusive features (and we're talking full, double or even triple-page spreads) negotiated in your core media titles can be a hugely effective way of generating awareness and promoting your proposition, as well as educating, prompting debate, or even starting a lobbying-for-change process. And opinion-led and by-lined articles differ only in voice - the former are written in third person, while the latter are written in first person.


Case Studies

We're firm advocates of well-placed case studies which can demonstrate an aspect or element of your awesomeness. After all, there is significant power in seeing someone's journey through your own eyes and sharing their personal experiences


Interviews & Profiles

Telling your business's story through your own words can be hugely powerful and can help bring the 'face behind the brand' to life for customers and prospects

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Advocate and affiliate

Maximising those all-important connections you already have.

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Digital and Social

Consider all of the blogs, forums, groups, and social media platforms that your avatars can and will connect with. Connect, develop, and share value – whether that’s giving advice and guidance, answering questions, or sharing killer content which will make readers sit up and take notice.

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