Every business should set some time aside to consider their reputation and how they can best improve the promotion, protection and defence of it. Imagine the worst thing that could happen to your business. Then imagine it becoming the next day’s newspaper headline, emblazoned in black and white for your clients, potential clients and competitors to see. Could your business recover?
Handling a crisis well can be made easier by good preparation. Having a crisis or issues communication plan in place could be the difference between failure or success for a business. It should cover a number of key areas including whether or not your organisation should go public and speak out, key messages, a short positioning statement, and who in the company will be the spokesperson should the worst happen.
Many of us are insured against practical disasters such as floods and fires, but with a good reputation arguably one of a business’s most important assets, shouldn’t we be doing more to protect it?
Find out more about how we can help you prepare for any eventuality here.