Business Tourism Gets a New Voice

A campaign to showcase Telford and wider Shropshire as one of Europe’s premier Convention capitals has teamed up with one of the Midlands’ largest public relations consultancies to help shine a light on the region and encourage visitors to come and experience its brand new and exciting offer.

Meet Telford & Shropshire, the official convention bureau for the county and part of Telford & Wrekin Council, has appointed Shrewsbury-based Zen Communications to spearhead a number of exciting campaigns aimed at inspiring more event organisers and businesses to stage conferences, exhibitions, and team building getaways at some of the county’s renowned venues, such as the Telford International Centre.

The agency will be working with the convention team to promote its Be Inspired campaign which is focused on opening the books on Telford, showcasing it as a destination that really stands up against the very best UK’s cities and which has rightly earned its place as one of the top five convention centres in the country.  Working in partnership with the convention bureau’s many members, the team at Zen Communications will be focusing on communicating messages around the campaign to both national and international audiences, highlighting the true breadth of opportunities on offer to business tourists, from its wealth of conference facilities and meeting hubs to its extensive array of team building, hospitality and leisure options.

“With its unique combination of modern conference facilities, excellent transport links, an outstanding range of hotels and accommodation, and a rich cultural heritage, Telford and Shropshire has something to offer for every type of business or industry event, and that’s the message we are trying to spread as widely as possible,” Sarah Bird, Business Tourism Manager of Meet Telford and Shropshire, explained.

Within a three hour drive for 70% of the UK population, and with imminent plans to re-introduce a direct rail link to London making us even more accessible, Telford and Shropshire presents a truly national – and international – proposition.

Sarah explained why they chose Zen: “Even though we received huge interest from national and specialist communications agencies to work with us on this exciting campaign, we chose to partner with a local specialist consultancy that had expert knowledge of Shropshire, oodles of passion and who are all very creative PR professionals.   Zen Communications has those strong local roots and we are delighted they are going to be championing us, and the county, to the rest of the UK and beyond.”

Felicity Wingrove, Director of Zen Communications, commented: “As an agency we are hugely proud of our Shropshire links – we’ve been based in the county since we started six years ago and our core team members were all brought up here.  We don’t need to learn about how great the local venues, hotels, and facilities are, or Shropshire’s history and heritage, because we already know! We’re passionate about using this knowledge strategically to ensure more and more corporations, associations and businesses across the UK are aware of exactly what’s on offer here and experience it for themselves.”

To find out more about Meet Telford & Shropshire’s exciting Be Inspired campaign for the region or to organise your next local or national meeting and event in Telford and Shropshire call the team on 0845 0750 552 or visit the website www.meet-telford.co.uk.

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