“The difference between the right word and the almost right word is the difference between lightning and a lightning bug” – Mark Twain
As many entrepreneurs will know, there’s a long list of benefits that come with outsourcing services, and using an external company to ensure technical communications are pitch perfect is no exception. But why, exactly, should you outsource your technical writing…
1. Increased Productivity | As with any outsourced service, tapping into the expertise of a specialist company enables businesses to free up internal resources and focus on core processes. And in doing so, not only can an organisation save valuable time, but it will ultimately become more profitable
2. Flexibility | A well-trained, quality writer should be able to turn compelling content around in as short-a-timeframe as required – even when faced with the most technical of projects. Often faced with tight editorial deadlines, we writers are well-versed in working under strict time constraints and – at Zen – we love a challenge!
3. Unbeatable Expertise | Because of the combined level of expertise attached to an external specialist, you can expect a quality level that stands a good chance of exceeding even the highest expectations
4. Affordability | Instead of forking out the cash for a full-time employee’s salary, appointing a professional writer or agency will take care of a business’s communication needs on a case-by-case basis. And even if a business does have in-house technical writing resources, it pays to know that there are specialist companies out there to support them at peak times or with more complicated written projects.
Here at Zen, we know that words matter. And because we’re trained grammarians, psycholinguistic and neuro-linguistic programming practitioners, we know exactly which words to choose to create the most powerful psychological and emotional connection with your partners and customers. So, whether you’ve got a technical brief to share or some existing technical copy that needs sprucing up, we’re your team :-) Get in touch to see how we can support you and your business.
By Becky Johns, PR Manager