One from the depths of the Zen archives, but one very much worth another look at for any of you seeking the perfect PR and communications partner..
With so many PR agencies offering similar support and services, it can be a time-consuming challenge finding the right agency to champion you. To make the process a little easier, we’ve put together a downloadable guide outlining the ‘Top Ten Questions to Ask Your PR Agency,’ which we hope will help you identify the right support for your business.
Felicity Wingrove, our Managing Director, explained: “Many businesses don’t know what to look for when choosing a PR agency to work with, which is why it’s so crucial to ask relevant questions beforehand. A good firm should never be afraid to answer any questions you may have, and by asking the right ones, you will be able to get an insight into the way they work and the skills they have.”
Our guide, which can be downloaded in a user-friendly PDF format here, recommends a series of core questions you should ask to find the perfect agency match. Are the agency’s team, members of an industry organisation? How does the firm intend to measure the success of a PR campaign? Do they have the expertise to manage negative – as well as positive – news?
“We created the ‘Top Ten Questions to Ask Your PR Agency’ to ensure that businesses really know what they’re getting when hiring a public relations consultancy,” Felicity continued. “It’s not just about hiring the cheapest option, or the firm that promises the world – it’s essential to know that the one you put your trust and money into can actually deliver the best results possible.”