We’re an unusual mix of creativity and logic – we think big and love nothing more than delivering fantastic PR coverage, but we also want to know that it’s achieving something tangible for our clients’ businesses. At Zen, we’ve lost count of the times we’ve been met by blank stares when we stop people in their tracks and pull them back to strategy – yes the idea is great but what are we hoping to achieve? Who are we targeting? And ultimately what do we want them to do or think?
Well-executed PR is certainly one of the most cost-effective and far-reaching means of communicating with your target audience. OK, we recognise that we’re biased, and we’re not discounting the value of advertising and other marketing tools such as direct mail – they all have a well-earned place in an integrated campaign – but we believe passionately that to give real context to your message, you need PR.
You know yourself that when you read an advertisement you’re a bit sceptical...after all, ‘they would say that wouldn’t they’, but with PR, your message is presented as editorial through a third party such as a newspaper and that gives it credibility. And what is credibility but the life-blood of any business.
We offer a full programme of public relations activity from counselling, right through to strategic development – and most things in between. And with significant experience gained through running external communications functions for a FTSE 100 company and one of the top PR agencies in the UK, you can trust that we really do know what we’re doing. We can assist with:
- media relations
- campaigns
- strategic development
- speaker platforms
- awards
- events
- pr counselling
- media training
- sponsorship
- partnership marketing
- evaluations
Please contact us to discuss your requirements and find out how you can awaken your business’ PR potential.