about zen communications

Zen 禅 is a school of Mahāyāna Buddhism which is focused on achieving ‘awakening’. Its emphasis isn’t on theory, but on action, and its ultimate aim is ‘enlightenment’. And that’s our mission too!

So, how do we achieve ‘awakened’ and ‘enlightened’ campaigns? By approaching the whole communications strategy differently. OK, you’re bound to have heard every company out there claiming to do things ‘differently’ but we really do...We work with you to determine exactly who you want to influence and what you want to achieve, and then we craft a strategy around these objectives – oh, and we build in measurable targets throughout. After all, it’s no fun just being great at what we do, we love proving it too!

We’ll agree core messages with you and keep updating them alongside your business plan, and then we’ll assess how many of these we successfully get included in each and every piece of coverage that we achieve on your behalf.

We won’t just look at how much it would have cost if you’d paid for the coverage as advertising, but will dig deeper and look at how many people actually got to see it, how suitable the publication it appeared in was, and analyse the overall impact – did it have a photo, what position was the coverage on the page, was it in colour...And once we have all of this, we’ll put it together for your review and we’ll even present you with a return on investment ratio directly comparing how much you’ve paid us with how much value we’ve added. Sound good? We think so too.

So how else are we different? Well, we’re passionate about what we do, and we’ll only ever work with clients whose products or services we can genuinely enthuse about, and that doesn’t just mean traditionally glamorous stuff either. In the past we’ve made a difference to companies with as diverse an offer as military aircraft and six-star holidays, although we also love getting to grips with projects for smaller businesses and start-ups too because the impact can be so dramatic.